Sébastien Loeb, Bardahl ambassador for 2025

Since 2016, Bardahl, a key player in the field of engine additives and lubricants, has supported Sébastien Loeb Racing, the private team founded by the nine-time world rally champion. This partnership, based on shared values ​​of performance, reliability, and innovation, has distinguished itself over the seasons, both on the circuit and in rally-raids. Among the most iconic competitions, Bardahl was notably a key partner of Sébastien Loeb during the legendary Dakar Rally, up until the 2024 edition.

In 2025, Bardahl is continuing and strengthening its commitment to the Alsatian champion by entrusting him with a new ambassadorial role. This collaboration demonstrates the mutual trust that has united Bardahl and Sébastien Loeb for many years and illustrates a shared ambition: to constantly push the boundaries of performance.

Sébastien Loeb expresses his enthusiasm for this strengthened collaboration:

"For several years, Bardahl has been a key partner in my racing adventures, always by my side to push the boundaries of performance and reliability. I am therefore very pleased to see our collaboration evolve even further in 2025. Being able to rely on their expertise and high-quality products is a real asset, whether in rallying, rally-raid, or on the circuit. Together, we share this desire for innovation and excellence, and I look forward to writing new chapters in this wonderful story with Bardahl."

For Bardahl, this alliance goes beyond mere sponsorship: it embodies a shared vision of performance and innovation. By partnering with one of the most successful and respected drivers in the history of motorsport, Bardahl affirms its commitment to supporting the best talent and the most demanding competitions.

This approach is fully in line with the brand's desire to consolidate its position in the world of motorsport and to demonstrate, at the highest level, the effectiveness of its solutions dedicated to optimizing mechanical performance and protecting engines subjected to the most extreme conditions.

Through this collaboration, Bardahl continues to write its history alongside the biggest names in motorsport, true to its quest for excellence and innovation.